Yes. I wouldn't make the story sound like a generic cosy homewares brand, and I wouldn't position IllieeArt as only Mid-Century either.
Mid-Century can be a strong part of the brand's visual identity without defining the whole catalogue. I'd make the writing more design-led, confident and slightly witty.
It Started With the Walls
IllieeArt started with a love of art, interiors and the belief that blank walls are a missed opportunity.
We have a particular weakness for Mid-Century design bold shapes, brilliant colour and the kind of optimism that somehow still looks good decades later. But we don't believe in sticking to one era, one style, or one way of decorating.
Our collections move between Mid-Century, abstract, botanical, coastal, travel and contemporary art, with one thing in common: we choose work we'd want to live with ourselves.
What started on the walls is gradually finding its way around the rest of the room, with cushions, bedding, wallpaper and home accessories joining the collection.
Because once you've sorted the walls, you start looking at the cushions.
illieeArt, art and design for homes with a point of view.